About Us

Making Diabetes Management Accessible to Everyone

Bluely was founded with a simple but powerful vision: diabetes management technology should work for everyone, everywhere. Today, we're building the world's most inclusive platform for diabetes care.

Bluely team working together
Founded in 2024
Our Story

From Struggle to Purpose

Bluely was born from lived experience — a personal fight with diabetes transformed into a mission to make care accessible for others across Africa.

Simeon Azeh Kongnyuy

Turning Pain into Progress

My name is Simeon Azeh Kongnyuy, and I'm not just a technologist — I'm someone living with diabetes. Diagnosed at a young age in Cameroon, I quickly realized that managing this condition in our part of the world came with challenges most people elsewhere would never face: expensive test strips, no structured support, limited information, and a lot of stigma.

As I grew older and pursued my education in tech, I saw an opportunity to bridge this gap. I didn’t want others to go through what I did — to feel alone, to miss out on life simply because proper tools weren’t accessible. That was the beginning of Bluely.

Bluely started as an idea scribbled in a notebook: an app that works with the tools people already have — even basic phones. Over time, it evolved into a broader mission: not just digital tracking, but education, emotional support, outreach campaigns, and affordable devices. All built for Africa, by Africans, with empathy and purpose.

Today, Bluely is still growing. We're building, we're listening, and we're showing up — in communities, on the ground, and online. Because diabetes shouldn’t be a life sentence — not where you live, not what you earn, and not what device you use should limit your ability to thrive.

This is just the beginning.

5,000+

Early Users Across Africa

6

Pilot Countries Engaged

75%

Month-Over-Month Retention

120,000+

Glucose Readings Logged

Our Values

The Principles That Guide Us

These core values inform every decision we make, from product design to hiring to partnerships.

Accessibility For All

We believe diabetes management tools should be available to everyone, regardless of location, income, or technical literacy.

Empathy-Driven Design

Our solutions are designed with deep empathy for the daily challenges faced by people living with diabetes.

Clinical Excellence

We maintain the highest standards of medical accuracy and base our approach on evidence-based diabetes management principles.

Inclusive Innovation

We innovate with input from diverse communities to ensure our solutions work for everyone, not just those with the latest technology.

Continuous Improvement

We're never satisfied with the status quo and constantly seek better ways to serve our users and their health needs.

Technological Responsibility

We develop technology that respects privacy, promotes well-being, and uses data ethically to improve health outcomes.

Our Team

Meet the Leadership Team

Our diverse team combines expertise in medicine, technology, and global health to drive our mission forward.

Simeon Azeh Kongnyuy

Simeon Azeh Kongnyuy

Founder & Product Lead

Living with diabetes since 2020, Simeon started Bluely to address the massive gaps in access to support, education, and glucose tracking tools across Africa. He leads product development and partnerships from Cameroon.

Rosette Mbokojong

Rosette Mbokojong

Content & Communications

A passionate storyteller and health advocate, Rosette curates accessible content and leads Bluely's efforts in creating culturally relevant educational materials for the diabetes community.

Randolf Foncham

Randolf Foncham

Community Health Coordinator

An MLS student and advocate for preventive healthcare, Randolf coordinates Bluely's grassroots testing campaigns across Cameroon and facilitates medical outreach in underserved schools.

Want to join our mission? We're always looking for passionate people.

View Open Positions
Our Journey

The Bluely Timeline

Key milestones in our mission to make diabetes management accessible to everyone.

2023

A Personal Diagnosis

Simeon Azeh Kongnyuy is diagnosed with diabetes and begins to experience the challenges of managing the condition in a low-resource setting. This experience plants the seed for a bigger mission.

1

Did you know?

Our 2023 team was just two people working from a tiny office.

2024

Learning the Landscape

Simeon begins research into diabetes care gaps across Africa — interviewing patients, studying healthcare infrastructure, and exploring ways technology could close these gaps affordably.

2
2024

The First Prototype

Early designs and proof-of-concept prototypes for a low-bandwidth-friendly diabetes management app are developed, focusing on glucose logging, education, and offline capability.

3

Did you know?

Our 2024 team was just 10 people working from a tiny office.

2025

Building with Community

Pilot testing begins in Cameroon and Nigeria with feedback from real users, including young adults with diabetes. Bluely's model expands to include SMS-based support and on-ground outreach campaigns.

4
2025

Team Formation & Awareness Campaigns

A core team is assembled, and Bluely launches its first community-based awareness events — offering free sugar level testing and education for students and local communities.

5

Did you know?

Our 2025 team was just 20 people working from a tiny office.

2025

Beta Launch & Strategic Partnerships

The Bluely web app enters closed beta in 3 countries. Partnerships are initiated with local clinics, diabetes support groups, and nonprofit health organizations to explore device availability and deeper reach.

6
2026

Scaling Grassroots Impact

With lessons from pilots, Bluely aims to expand to 5+ countries, grow its outreach team, and explore pathways for distributing affordable devices in collaboration with regional suppliers and NGOs.

7

Did you know?

Our 2026 team was just 30 people working from a tiny office.

Testimonials

Stories from Our Community

Hear from the patients and healthcare providers who use Bluely.

"Bluely has transformed how I manage my diabetes. As someone living in a rural area with limited healthcare access, having an app that works offline and provides clear guidance has been life-changing."
Emmanuel Okafor

Emmanuel Okafor

Nigeria

"As an endocrinologist serving patients across diverse socioeconomic backgrounds, I've seen firsthand how Bluely bridges critical gaps in diabetes care. It's the first platform I've used that truly works for all my patients."
Dr. Maya Patel

Dr. Maya Patel

Kenya

"What sets Bluely apart is their deep understanding of the challenges faced by diabetes patients in different contexts. They've created technology that actually works in the real world, not just in ideal conditions."
Fatima Ibrahim

Fatima Ibrahim

Ghana

Global Presence

From Cameroon to the World

Starting from our headquarters in Buea, Cameroon, we're expanding across Africa while serving users globally through our digital platform.

54+
Global Availability
Countries can access our web app
10K+
Active Users
People managing diabetes with Bluely
24/7
Platform Reach
Available on web, mobile, and SMS

Our Digital-First Approach

While we're physically based in Cameroon, our web application serves users across the globe. We're building local presence strategically to provide on-ground support and community engagement.

Available Now

Web app accessible globally, SMS services in select regions

Expanding Soon

Physical presence across key African markets by 2027

Our Expansion Roadmap

Buea, Cameroon

Headquarters

Focus: Full Operations, Development, Clinical

Currently Active

Lagos, Nigeria

Regional Hub

Planned for 2025

Focus: Operations, Partnerships, Support

Nairobi, Kenya

East Africa Hub

Planned for 2026

Focus: Clinical Research, Implementation

Accra, Ghana

West Africa Hub

Planned for 2026

Focus: Community Outreach, Support

Johannesburg, South Africa

Southern Africa Hub

Planned for 2027

Focus: Research, Business Development

Ready to Join Our Global Community?

Whether you're in Cameroon or anywhere else in the world, start managing your diabetes with Bluely today.

Join Our Mission

Seeking Impact-Driven Investors & Partners

We're building the future of diabetes care in Africa and are actively seeking aligned investors, foundations, and strategic partners who believe in accessible healthcare for all.

Investor Space

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Strategic Partners

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Careers

Join Our Mission

We're looking for passionate people to help us build the future of diabetes care. Join a team that's making a real difference in people's lives.

Engineering

Build technology that works for diverse environments

6 Open Roles

Clinical

Shape diabetes care protocols for global contexts

4 Open Roles

Operations

Scale our impact across diverse markets

5 Open Roles

Design

Create accessible experiences for all users

3 Open Roles

Ready to join our mission?

Whether you're a patient, healthcare provider, partner, or supporter, there are many ways to be part of the Bluely community.